
Stop Overpaying for a Health Plan Your Employees Hate.
Sweeten your benefits while saving 20% or more on traditional health plans.
The Hidden Cost of “Normal” Benefits
You're paying for a plan with high deductibles and limited options your employees don't use. This outdated, one-size-fits-all approach is costing you more than you think, it's costing you your best people.
If you're stuck in the cycle of traditional healthcare, you're likely facing these frustrations:
Your budget is drained without seeing any real return. You’re pouring money into a plan with high deductibles that employees rarely meet, so they just don't use it.
Financial Drain
You're offering a health plan, but it’s not a benefit employees love. This leads to low morale and makes it nearly impossible to attract and keep great people.
Unhappy Employees
Declining Health
Rising risk scores and increased absenteeism are silent killers of productivity. Your company's health is declining, and so is your bottom line.
What if you could offer a plan your employees love, save money, and improve your company's health all at the same time? Let's find a better way to do benefits.

We're not just consultants. We are fellow business owners who understand the pressure of managing a budget while trying to do right by our employees. We've seen firsthand the frustration of overpaying for plans that don't work, and we're committed to changing that.
You don't have to navigate the complex world of employee benefits alone. Our expertise is your advantage, and we'll partner with you to find a solution that works for everyone.
We Are Business Owners Helping Business Owners
Meet the Team
Founder
An MBA graduate, licensed employee benefits consultant, National Board-Certified Health and Wellness Coach, and RosettaFest award-winning broker, Justin brings a positive attitude and entrepreneurial grit to help clients solve their biggest employee benefits challenges. He is also a certified business coach and facilitates “Unreasonable Hospitality” workshops. Justin enjoys running, writing, podcasting, and going on family adventures in his spare time.
Justin Thomas
Advisor
Cristy holds a Bachelor of Science in Public Health and a Master's Degree in Health Benefits Design. With a background as a dietician, she is now a nationally recognized employee benefits advisor, having been named twice to Employee Benefits Advisor Magazine's Top 20 Women. Cristy is also a RosettaFest award-winning broker and owner of Custom Benefits Solutions. She is active in her local Boy Scouts of America and Rotary International chapter.
Cristy Gupton
Director of Compliance
With a law degree and over four decades of experience in the benefits industry, Glen brings a wealth of knowledge. His background as a successful owner and president of a third-party administrator (TPA) also helps ensure regulatory adherence. His family also owns and operates Ogden Maple Farm, providing 100% maple syrup products, which aligns well with our sweet theme at Honey Benefits.
Glen Ogden
Director of Engagement
Eric is considered one of the most recognized authorities and disruptive forces in enhanced employee-funded benefits. He has received the “Voluntary Adviser of the Year” award by Employee Benefit Adviser (EBA) magazine – the highest industrywide honor given to only one voluntary adviser annually. He is the Founder of Voluntary Disruption and adds a sweet touch to the Honey Benefits client experience.
Eric Silverman
3-Steps to Sweeter Benefits
Our process is simple, fast, and designed to deliver powerful results without any risk to you. We'll guide you every step of the way.
It all starts with a simple click. Schedule your free call now, and we'll take 45 minutes to understand your needs and guide you through the process of providing us with the necessary data to get started.
Step 1: Let’s Talk
Within 3 business days of receiving your data, our team will conduct a thorough audit of your current plan. We'll identify wasted spending, find hidden opportunities, and craft creative recommendations to meet your goals.
Step 2: We Get to Work
We'll present you with a clear, actionable plan that includes at least three new ideas and a path to achieving at least 20% in cost savings. You'll have the knowledge to transform your outdated health plan into a creative solution your employees will love.
Step 3: Upgrade Your Benefits

Don’t Be Normal
In the world of employee benefits, "normal" means accepting the status quo. It means partnering with a broker who only offers off-the-shelf solutions that don't address the root cause of your employees' health. If you do what everyone else does, you'll get the same frustrating results.
At Honey Benefits, we don't just quote you the same plans as a normal broker. We provide health-focused alternatives that get to the root of the problem.
I've run ultramarathons, and I know that what’s considered “normal” isn’t always what’s best. It takes grit and an unconventional approach to go the distance. At Honey Benefits, we bring that same mindset to your employee health plan.
Let's not be normal. Let's offer something a little sweeter.
Imagine a benefits package that is a source of pride, not frustration. With our help, you can implement creative solutions that not only cut your costs by at least 20% but also genuinely improve your employees' well-being. Imagine happier, healthier employees and a thriving company culture.
Don’t Just Take Our Word For It.

Ready to Offer Extraordinary Benefits?
The path to a better health plan and a happier, healthier team is just one click away. You’ve seen the cost of being normal. Now, it’s time to take the next step toward a benefits package that truly stands out.